SELECTED WORK / AWETHU FORESTRY
AwethuForestry
Rooted in nature.
Built on connection.
01 / THE IDEA
A story of
shared growth.
The Awethu Forestry presentation centres on collaboration, sustainability and collective responsibility. It describes a brand whose story reaches beyond trees and timber to the people and partnerships connected to the land.
The identity concept brings that direction into a visual language: a handshake, a tree and an expressive palette drawn from nature.
02 / THE MARK
Partnership,
in every branch.
The symbol combines the gesture of a handshake with the shape of a tree. The tree expresses forestry and growth; the handshake introduces trust, unity and human connection.
Angular forms create a distinctive emblem that works alongside the Awethu wordmark or stands on its own.
03 / THE VISUAL LANGUAGE
Forest tones.
A brighter energy.
Deep greens, leafy tones and bright yellow-green accents give the identity both a natural foundation and a lively presence. Warm ivory provides space for the logo and typography.
Flowing graphic ribbons carry those colours across the presentation, framing photography and creating continuity between brand applications.
04 / IN APPLICATION
From the mark
to the everyday.
The presentation explores how the identity could extend across stationery and clothing. A notebook, cards and pens bring the system into printed materials; a cap and polo show the mark at a smaller, wearable scale.
These presentation mockups show the proposed identity in context.
05 / OUT IN THE WORLD
A presence
in the landscape.
Further concepts explore the identity in the field: entrance signage, a forestry vehicle, workwear and a portable field kit.
These AI-generated mockups explore possible applications of the identity, rather than documenting produced items or a completed rollout.
06 / THE WEBSITE
From the forest.
To the screen.
The website brings Awethu’s identity into a digital setting. Forest imagery, the tree-and-handshake emblem and bright green accents connect the homepage to the wider brand system.
Clear routes to About, Impact, Services, Articles and Contact help visitors explore the business, its forestry services and its latest stories.
Visit Awethu Forestry
Nature and partnership, together
A recognisable colour and graphic language
Identity across print, clothing and the web