The Story

About Project

Client Name: S.H.E Foundation

Industry: Non Profit/Women’s Empowerment

Project: Brand Identity Design

The S.H.E Foundation is an inspiring organization dedicated to empowering women through the transformative themes of strength, hope, and empowerment. As a nonprofit organization striving to uplift and inspire women from all walks of life, the S.H.E Foundation sought a brand identity that would resonate deeply with its audience and reflect its core values.

The challenge was to create a visual identity that wasn’t just a logo but a symbol of resilience, transformation, and community. Our team worked closely with the foundation to craft a brand identity that encapsulates the journey of every woman they serve—a journey of overcoming challenges, embracing change, and rising to one’s fullest potential.

Drawing inspiration from the elegant and purposeful design elements of Toffee Table by Mocholoco, we aimed to incorporate bold, symbolic design choices that reflect growth, unity, and empowerment. The S.H.E Foundation’s visual identity was developed through a deep understanding of its mission: to empower, uplift, and provide hope to women everywhere.

Key Values:

• Strength: Representing resilience and the unwavering determination of women.
• Hope: Inspiring change, optimism, and the belief in new beginnings.
• Empowerment: Encouraging women to embrace their power and transform their lives.

Our design process brought these values to life through thoughtful choices in symbolism, color, and typography. The logo was crafted to not only be bold but also to serve as a visual statement of the strength and resilience women embody. We chose symbolic elements that reflect growth, transformation, and unity, ensuring that the logo would resonate with women and inspire them to connect with the foundation’s mission.

Key Elements:

• Symbolic Design: Shapes and icons representing support, growth, and strength.
• Color Palette: Feminine yet bold colors evoking empowerment, warmth, and hope.
• Typography: Elegant, purposeful fonts that communicate professionalism and inclusivity.

This resulted in a brand identity for the S.H.E Foundation that is both empowering and timeless, perfectly reflecting their mission to inspire and support women. The visual identity serves as a beacon for women everywhere, fostering a community where each story is valued and celebrated, while embodying the strength, resilience, and hope that the foundation stands for. The brand now positions the S.H.E Foundation to create lasting change and make a significant impact in empowering women.