The Story

About Project

Client Name: MAKATI

Industry: Commodity

Services Offered: Brand Identity & Logo Development

Makati, a leading force in the commodity industry, required a distinctive and meaningful logo that would encapsulate its values, mission, and brand identity.

The challenge was to design a visual identity that not only represented the brand name but also embodied the deeper significance of “cat,” symbolizing agility, strength, and leadership.

We embarked on an in-depth research phase to develop a brand identity that reflected the company’s core values. By analyzing industry trends, competitor branding, and audience expectations, we worked closely with the client to uncover their long-term vision, ensuring the design aligned with their mission. This collaborative process set the foundation for creating a unique, modern logo that would resonate within the commodity industry.

A key discovery was the direct translation of “Makati” to “cat,” which inspired the incorporation of feline imagery into the logo. After evaluating various options, the leopard was selected for its elegance, strength, and distinct visual identity. This powerful symbol reflects the brand’s leadership in the industry and communicates the unique qualities that define MAKATI’s approach to business.

The final design combines modern typography with a dynamic color palette to create a logo that is impactful and versatile. Montserrat Bold was used for the word “MAKATI” to ensure a clean, professional appearance, while “INDUSTRIES” was placed in a lighter weight for balance. The carefully chosen colors complement the brand’s values of creativity, growth, and sophistication, positioning MAKATI as an innovative leader in the commodity industry.